Development of a compelling value proposition and expansion strategy in preparation for a Series A capital raise.
SERVICES
Value Proposition | Expansion Planning | Capital Raise
SITUATION
The Company was seeking additional capital to fund the expansion of its healthcare technology business.
CHALLENGE
The Company needed to fine tune its value proposition to include the melding of two distinct products and develop an expansion plan to attract investors.
OUR ROLE
- Further defining the value proposition to identify potential opportunities for added profitability, differentiation and competitive advantage
- Developing a comprehensive expansion plan designed to provide the Company with a roadmap to guide the firm’s direction
- Designing the pitch deck to be utilized for the Series A capital raise
OUR IMPACT
- Positioned the company to successfully raise a Series A round with as minimal dilution as possible