Developed brand, marketing message and multi-channel approach.
SERVICES
Marketing Strategy
SITUATION
Company sought to invigorate its brand and maintain market share in light of increased competition
CHALLENGE
The Company did not have a clear understanding of the market, its customers, the competition, or the impact of its marketing and advertising spend
OUR ROLE
- Analyzing product offering
- Researching marketing dynamics, customers (demographics, segmentation, target markets, needs, trends, buying habits), competitors, products available in market, pricing strategies and constraints
- Capturing practical, experiential and holistic aspects of brand
- Defining user personas
- Determining the Company’s value proposition
- Identifying opportunities for re-positioning through market mix
OUR IMPACT
- Delivered a comprehensive strategy to address the market, grow market share and maximize return on investment for marketing/advertising dollars