Building resources, systems and processes to manage launch of multiple dispensary and cultivation operations.
SERVICES
Project Management | Process Development | Human Resources
SITUATION
The start-up was launching cannabis operations in Pennsylvania & Massachusetts.
CHALLENGE
Company had recently won/acquired licenses and needed to scale quickly, but did not have resources, systems or processes in place for launch
OUR ROLE
- Developing supply chain and standard operating procedures
- Selecting systems and hiring vendors for administrative as well as dispensary/cultivation operations
- Developing HR processes and hiring executives and staff
- Developing financial models
- Quantifying voice of customer through research and strategic assessment
- Developing personas and defining targeted audience
- Driving naming/logo strategy to support brand story and messaging
OUR IMPACT
- Positioned the Company for launch in multiple markets
- Established HR organization
- Recruited and hired employees
- Assisted with Company’s branding and market positioning